Facebook Marketing All-in-One For Dummies® (3^rd Ed.)

Facebook Marketing All?in?One For Dummies, 3^rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step?by?step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully?engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All?in?One For Dummies, 3^rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

• Learn how to claim your presence on Facebook
• Build pages to engage, retain, and sell to customers
• Discover advanced Facebook marketing tactics
• Find out why measuring, monitoring, and analyzing are important

Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All?in?One For Dummies, 3^rd Edition provides the guidance and information you need to get in there and claim your space.

Introduction 1

Book I: Joining the Facebook Marketing Revolution 7

Chapter 1: Exploring Facebook Marketing 9

Chapter 2: Creating Your Facebook Marketing Plan 27

Book II: Claiming Your Presence on Facebook 57

Chapter 1: Understanding Facebook Pages and Personal Accounts 59

Chapter 2: Creating Your Business Page 77

Chapter 3: Administering Your Facebook Business Page 115

Chapter 4: Arranging What Your Visitors See 145

Chapter 5: Using Your Personal Profile to Support Your Business 159

Book III: Adding the Basics to Your Facebook Page 175

Chapter 1: Posting to Your Page 177

Chapter 2: Facebook Apps 101 197

Chapter 3: Importing Your Blog Posts into Your Facebook Page 207

Chapter 4: Connecting Your Page to Twitter 229

Chapter 5: The Fine Print: Legal and Other Considerations 243

Book IV: Building, Engaging, Retaining, and Selling to Your Community 251

Chapter 1: Building Visibility for Your Page 253

Chapter 2: Engaging and Retaining Your Community 277

Chapter 3: Using Like Links and Buttons 295

Chapter 4: Expanding Your E–Commerce Products and Services 307

Chapter 5: Building Visibility for Your Timeline 319

Book V: Understanding Facebook Applications 329

Chapter 1: Customizing Your Page with Facebook Apps 331

Chapter 2: Using iFrame Apps to Create Custom Tabs 343

Book VI: Making Facebook Come Alive with Events and Contests 365

Chapter 1: Creating Facebook Events 367

Chapter 2: Building Excitement with a Contest 389

Chapter 3: Running a Timeline Contest 401

Chapter 4: Using Third–Party Contest Applications 417

Chapter 5: Promoting Your Contest and Analyzing the Results 447

Book VII: Facebook Advertising 467

Chapter 1: Advertising in Facebook 469

Chapter 2: Creating a Facebook Ad 493

Chapter 3: Exploring Power Editor 521

Chapter 4: Testing, Measuring, and Modifying Your Ad 553

Book VIII: Advanced Facebook Marketing Tactics 581

Chapter 1: An Introduction to Advanced Facebook Marketing 583

Chapter 2: Marketing with Facebook Social Plug–ins 607

Chapter 3: Discovering Live Video on Facebook 633

Chapter 4: Using Facebook for Mobile Marketing 653

Book IX: Measuring, Monitoring, and Analyzing 673

Chapter 1: Setting Realistic Targets to Identify Success 675

Chapter 2: Exploring Facebook Insights 693

Chapter 3: Using Third–Party Monitoring Tools and Analyzing Results 715

Index 733

• Facebook has more than 1 billion users
• Users comment over 3.2 billion times per day
• More than 37 million brands have Pages on Facebook
• More than 9 million websites and apps are integrated with Facebook

Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands–on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.