Essentials of strategic management
Langue : Anglais
Auteurs : GAMBLE John E, THOMPSON Jr. Arthur A
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools,
2) It simplifies the task of demonstrating student learning through course embedded assessment,
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues, and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools,
2) It simplifies the task of demonstrating student learning through course embedded assessment,
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues, and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Date de parution : 03-2012
Ouvrage de 544 p.
Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).
Prix indicatif 125,87 €
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