Essentials of MIS (13^th Ed.)

For introductory courses in Information Systems or Management Information Systems.

Connect essential MIS concepts to everyday life

Essentials of MIS is an in-depth look at how today?s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, you will be able to participate in, and even lead, management discussions of information systems for a firm.

The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable throughout your business career.

Also available with MyLab MIS

MyLab? is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.

Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab MIS search for:

Package consists of:

• 0134802756 / 9780134802756  Essentials of MIS, 13/e

• 0134803078 / 9780134803074  MyLab MIS with Pearson eText -- Access Card -- for Essentials of MIS

Preface

I.  Information Systems in the Digital Age                                                                     

1. Business Information Systems in Your Career

2. Global E-business and Collaboration                     

3. Achieving Competitive Advantage with Information Systems                                                                           

4. Ethical and Social Issues in Information Systems

II.  Information Technology Infrastructure

5. IT Infrastructure: Hardware and Software

6. Foundations of Business Intelligence: Databases and Information Management                 

7. Telecommunications, the Internet, and Wireless Technology                     

8. Securing Information Systems

III. Key System Applications for the Digital Age  

9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications         

10. E-commerce: Digital Markets, Digital Goods

11. Improving Decision Making and Managing Knowledge                                                                                                                                                                             
IV. Building and Managing Systems                                                                                  

12. Building Information Systems and Managing Projects  

Glossary

Subject Index

Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a BA in Economics from Stanford and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

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Cover the most essential topics in MIS

The 13th Edition has been updated with the latest sources from industry and MIS research.

• Updated - Artificial intelligence (AI) — including machine learning, natural language systems, computer vision systems, and robotics — has been rewritten to reflect the surging interest in AI and “intelligent” techniques in business.

• New - Big data, big data analytics, and the Internet of Things (IoT) are thoroughly discussed. This includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, data lakes, and analytic platforms.

• Updated and expanded - Cloud computing is presented in greater detail with a focus on: types of cloud services (and a new Interactive Session on how to use them), private and public clouds, hybrid clouds, and ways to manage cloud services.

• New - New e-commerce content describes how social tools, mobile technology, and location-based services are transforming marketing and advertising.

• Expanded - Social Business coverage is now presented with in-depth discussions of enterprise (internal corporate) social networking, as well as social networking in e-commerce. Some topics include:

• Machine learning

• Robotics

• Chatbots

• Native advertising

• Software-defined storage (SDS)

Connect classroom knowledge to everyday life

There’s no better way to learn about MIS than by doing MIS! Different kinds of hands-on projects give students the opportunity to