Escalation of Commitment in Internationalization Processes, Softcover reprint of the original 1st ed. 2018 The Role of Bounded Rationality in the Uppsala Model MIR Series in International Business Series
Auteur : Röber Björn
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
Date de parution : 08-2018
Ouvrage de 194 p.
15.5x23.5 cm
Date de parution : 11-2017
Ouvrage de 194 p.
15.5x23.5 cm
Thèmes d’Escalation of Commitment in Internationalization Processes :
Mots-clés :
International business strategy; Organizational decision-making; Theory of internationalization; Bounded rationality in organizational behavior; Theory of rationality; Rational choice theory and organizations; Classification of decision-making processes; Empirical validity of Uppsala model