Lavoisier S.A.S.
14 rue de Provigny
94236 Cachan cedex
FRANCE

Heures d'ouverture 08h30-12h30/13h30-17h30
Tél.: +33 (0)1 47 40 67 00
Fax: +33 (0)1 47 40 67 02


Url canonique : www.lavoisier.fr/livre/autre/e-commerce-strategy/qin/descriptif_2768717
Url courte ou permalien : www.lavoisier.fr/livre/notice.asp?ouvrage=2768717

E-Commerce Strategy

Langue : Anglais

Auteurs :

Couverture de l’ouvrage E-Commerce Strategy

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China

E-commerce and E-commerce Strategy.- National E-commerce Strategy.- E-commerce Strategy of Industries.- E-commerce Strategy in Enterprises.- E-commerce Strategy under Specific Strategic Environments.- E-commerce Technical Strategy.- The Present Situation and Outlook of E-commerce Strategy.

Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise

Introduce emphatically Chinese strategic situations

Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies

Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies

Date de parution :

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 105,45 €

Ajouter au panier