E-Commerce Strategy
Auteurs : QIN Zheng, Chang Yang, Li Shundong, Li Fengxiang
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.
Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China
Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise
Introduce emphatically Chinese strategic situations
Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies
Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies
Date de parution : 07-2013
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 105,45 €
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