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E-commerce strategy Text and Cases

Langue : Anglais

Auteur :

Couverture de l’ouvrage E-commerce strategy
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.
Understanding E-commerce.- Technology of E-commerce.- Web Page Hosting.- Concepts in E-commerce.- Understanding E-commerce Product Design Strategy.- E-commerce and Online Auctions.- E-commerce Strategy.- Channels in E-commerce.- E-commerce Portal Design Strategy.- Future Trend - Social Commerce.- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

​​Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems

Includes 10 case studies that illustrate e-commerce concepts

Each chapter includes Learning Objectives and Review Questions to highlight the major ideas and goals​

Date de parution :

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

104,45 €

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