Customer Loyalty in Third Party Logistics Relationships, 2007 Findings from Studies in Germany and the USA Coll. Contributions to Management Science
Auteur : Cahill David L.
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Develops a model of customer loyalty, which is validated using empirical data from nearly 800 logistics managers
Identifies the effects of different relational factors on the customer loyalty model
Explores US-German cultural differences
Date de parution : 10-2006
Ouvrage de 309 p.
15.5x23.5 cm
Thème de Customer Loyalty in Third Party Logistics Relationships :
Mots-clés :
Customer Loyalty; Empirical Study; Logistics; Marketing; Third Party Logistics