Cultural Perspectives in a Global Marketplace, Softcover reprint of the original 1st ed. 2016 Proceedings of the 2010 Cultural Perspectives in Marketing Conference Developments in Marketing Science: Proceedings of the Academy of Marketing Science Series

Session 1.1: Cultures, Regions, and Identity.- Session 1.2: Cross-Cultural Ethics and Social Responsibility.- Session 2.1: Marketing Strategy and Performance.- Session 3.1: Consumer Behavior across Cultures (I).- Session 3.2: Business-to-Business Marketing across Cultures.- Session 4.1: Cross-Cultural Research Methodology.- Session 4.2: Marketing of Services across Cultures.- Session 4.3: Business-to-Business Marketing across Cultures.- Session 5.1: Product Management across Cultures: Selected Issues.- Session 5.3: Pedagogical Topics (I).- Session 6.1: Consumer Behavior across Cultures (II).- Session 6.2: Special Session: trust in exchange dyads.- Session 6.3: Pedagogical Topics (II).- Session 7.1: Global Brands and Brand Equity.- Session 7.2: Country-of-Origin and E-Loyalty.- Session 8.1: Professional Topics.- Session 8.2: Special Session: International Cultural Issues in Pricing Strategy.- Session 8.3: Cross-Cultural Integrated Marketing Communications.- Session 9.1: Culture and Brand Personality.- Session 9.2: Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking Nations.- Session 9.3: Consumer Behavior across Cultures (IV).- Session 10.1: Marketing Education across Cultures.- Session 11.1: Consumer Behavior across Cultures (III).- Session 11.2: Social, Complaining and Not-for-Profit Marketing.- Session 11.3: Travel and Tourism Marketing (I).- Session 12.1: Travel and Tourism Marketing (II).- Session 12.2: Culture and Marketing Strategy.