CSR in Contemporary Poland, 1st ed. 2020 Institutional Perspectives and Stakeholder Experiences

This book takes an interdisciplinary approach to corporate social responsibility (CSR), examining economic sciences and managements to show the complexity of the contemporary perception and development of CSR in Poland. It considers well-being of workers, the importance of the common good and social innovations in relation to profit. It addresses consumers and organizations, underlining the role and importance of small and medium sized enterprises. This book shows the possibility of improvement management systems by using CSR in business operations.

It is valuable reading for academics working in corporate social responsibility, business ethics and in Polish management more generally.

Part I: Common good and CSR - ideological perspective.- Economic success or social well-being.- The need for relational ethics in the axiological-linguistic image of the world of Respect Index companies.- Profit and common good in Polish private limited non-profit companies.- Identification of social irresponsibility manifestations in the social responsibility management system in a small enterprise - importance, place and conditions.- Justyna Szumniak-Samolej, Corporate social innovations on the Polish market.- Part II: CSR in Poland – institutional perspective.- Social Responsibility at Polish Universities – Based on The Example of WSB University in Wroclaw.- Social Responsibility of Universities and Colleges-the View of SGH Stakeholders.- Engaging stakeholders as the essence of social responsibility of small and medium sized enterprises.- Social responsibility of a small training and consulting enterprise.- Implementation and Measurement of Socially Responsible Activities in Enterprises of the SME Sector Based on The Example of the Company Meliński Minuth.- Part III: CSR in relations with key stakeholders - employees and consumers perspective.- Employer branding and Corporate Social Responsibility.- CSR level versus employees dismissal.- Integration of the employee pension programs with CSR.- Age Management in Selected Enterprises Operating in the Opole Special Demographic Zone.- Sustainable consumption in the context of corporate social responsibility management.- The role of social capital in boycotting socially irresponsible firms.- Implementation of social responsibility tasks by collaborative platforms in the opinion of users.- Attitudes of buyers in Poland towards socially responsible activities of enterprises – results of pilot studies.

Katarzyna Bachnik is Associate Professor at Hult International Business School, San Francisco, US. She is affiliated at the Institute of Management, Warsaw School of Economies, and has collaborated as visiting professor with ESADE Business School, Barcelona, Cass Business School, London and Burapha University, Thailand. With twelve years of experience in management, innovation, design thinking, international marketing and corporate social responsibility, she has worked as a lecturer, a trainer, and an editor, and is the author of several publications in the aforementioned areas. 

Magdalena Kaźmierczak is Professor at the Department of Standardized Management Systems at the Poznań University of Economics and Business (PUEB), Poznań, Poland. Her research interests include corporate social responsibility, quality management methods and techniques, standardized management systems and lean manufacturing. Since 2016, she has acted as the Rector’s Plenipotentiary for University Social Responsibility (USR) at the Poznań University of Economics and Business. 

Magdalena Rojek-Nowosielska is professor in the Strategic Management Department at the Wroclaw University of Economics, Wrocław, Poland. Her research interests are corporate social responsibility, non-financial reporting and cultural diversity management. She is the author and editor of numerous publications on the issue of corporate social responsibility. 

Magdalena Stefańska is Associate Professor in the Marketing Strategies Department, Faculty of Management at Poznań University of Economics and Business, Poznań, Poland. Her areas of interest are corporate social responsibility, marketing communication and retailing. She is an author or co-author of over 100 articles and co-editor of the book Fair Trade in CSR Strategy of Global Retailers (Palgrave Macmillan; 2015).  She is a reviewer for the journals: Eu