Crisis Management in the Tourism Industry (2nd Ed.)
Auteur : Glaesser Dirk
![Couverture de l’ouvrage Crisis Management in the Tourism Industry](https://images.lavoisier.fr/couvertures/1317353055.jpg)
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices
Written by one of the world?s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies
Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Date de parution : 04-2016
18.9x24.6 cm
Date de parution : 11-2005
Thèmes de Crisis Management in the Tourism Industry :
Mots-clés :
preventive; world; organization; operator; product; negative; events; caribbean; travel; advisories; Preventive Crisis Management; Air Miles; Marketing Instruments; CTO; Vice Versa; Travel Agency Employees; SARS Crisis; GAST; Post-active Phase; Crisis Management; Negative Image Transfer; Tour Operator; World Tourism Organization; Important Source Markets; Cyber Crime; Handling Strategy; Consular Information Sheets; Crisis Communication; Crisis Committee; Cross-impact Analysis; Crisis Management Team; Higher Personal Responsibility; Weather Derivates; Set Treatment Priorities; Familiarization Trips