Consumer behavior
Langue : Anglais
Auteurs : HAWKINS Delbert I, MOTHERSBAUGH David L, BEST Roger J
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Date de parution : 03-2012
Ouvrage de 832 p.
304.8x215.9 cm
Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).
Prix indicatif 188,02 €
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