Competitive Intelligence for Information Professionals
Auteurs : Nelke Margareta, Håkansson Charlotte
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors? own experiences when working with competitive intelligence in international corporations are also included.
1. The value of competitive intelligence 2. The right leadership adds value to competitive intelligence 3. Competitive intelligence from start to end 4. Plan and prioritise 5. Capture and manage 6. Analyse and communicate 7. The organisational side of competitive intelligence 8. Knowledge management – a vital component of competitive intelligence 9. The human side of competitive intelligence 10. The role of the information professional in competitive intelligence 11. Promoting competitive intelligence: the importance of marketing, communication and evaluation 12. Tools and methods
During the years she has contributed to several publications and written journal articles and books on knowledge management and competitive intelligence. She has also lectured at seminars and conferences, in some cases as the keynote speaker. In 2002 she was awarded by the Special Library Association the ESLY 2002 (European Special Librarian of the Year 2002). She is a member of the Swedish Association of Information Specialists and was the President of this association between 2006 and 2009. She was also a member of the board of the Swedish School of Library and Information Science between 2008 and 2014.
Charlotte Håkansson achieved her master’s in Library and Information Science in 1997 from the Swedish School of Library and Information Science. As an information professional she first started her career in the pharmaceutical industry as a Documentalist at Ferring in Sweden in 1996 and then continued as a Medical Information Specialist and Corporate Intranet Project Manager at Ferring International Centre in Denmark in 1999. In 2004 she was offered the position of Business Intelligence Manager at corporate level at Nycomed in Denmark - a position she held until 201
- Competitive intelligence (CI) is a new area for Information professionals
- Offers perspectives on a new trend within the library and information sector
- Provides a comprehensive approach to CI
Date de parution : 02-2015
Ouvrage de 152 p.
15x22.8 cm
Thème de Competitive Intelligence for Information Professionals :
Mots-clés :
AIDAS; analyse; analyses; analysing; analysis methods; anarchistic scanning; benchmark; blind spots; brain; brainstorming; business case; business environment map; business environmental map; capture; centralised competitive intelligence; code of ethics; communicate; communication; communication ways; competence; competitive intelligence; competitive intelligence process cycle; computer-based monitoring solutions; contextual environment; decentralised competitive intelligence; definition; deliverables; directed scanning; early warning systems; enacted environment; environmental factors; evaluation; evaluation of sources; explicit information; filter information; hybrid organisations; impact analysis; information professionals' competence; information research; information retrieval; intelligence process; IT systems; key intelligence topics; knowledge management; knowledge sharing; KPI; leadership; LOTS; manage; management; marketing; memories; methods; models; organisation; organisation of competitive intelligence; perception; PEST; plan and prioritise; planning; Porter's five forces; primary sources; prioritising; private scanning; references; relation matrix; remote environment; roles; scanning behaviour; scanning in principle; scenario planning; scenarios; search strategies; secondary sources; skills; SMART; standardised reports; structure information; SWOT; synergies; tacit information; target groups; technology intelligence process; templates; three poisonous Ps; tools; user investigation; value; value adding; war gaming; why; what; who; when; how