Competing with IT, 2015 Leading a Digital Business MBA Series
Langue : Anglais
Auteur : Ashurst Colin
Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.
Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.
? Allows students to apply their knowledge and explore real-world issues through case studies and examples
? Brings together benefits-led and agile approaches to projects in an innovative framework
? Combines extensive practical experience with the latest academic thinking and research
Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.
? Allows students to apply their knowledge and explore real-world issues through case studies and examples
? Brings together benefits-led and agile approaches to projects in an innovative framework
? Combines extensive practical experience with the latest academic thinking and research
1. Foundations for a New Perspective.- 2. A Benefits Framework for Planning Projects Exploring Opportunities.- 3. Establishing the Vision Developing the Benefits Realization Plan.- 4. Building Momentum Delivering the Benefits.- 5. Assessing the Benefits Evaluation.- 6. Making the Most of Investments in IT.- 7. Digging Deeper into the Issues of Design and Change.- 8. Strategy Creating Value and Building Competitive Advantage.- 9. Managing the IT Portfolio .- 10. Taking an Architecture Perspective.- 11. Digital Business.- 12. Implications for the CIO And IT Function.- 13. Enabling Business Innovation.- 14. Building the IT Capability of the Organization.
Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.
Tailored to the needs of MBA students
Provides a strategic, benefitsrealising approach that is popular with MBAs
Covers core content and contemporary issues
Provides a strategic, benefitsrealising approach that is popular with MBAs
Covers core content and contemporary issues
Date de parution : 03-2015
Ouvrage de 420 p.
15.6x23.4 cm
Retiré de la vente
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