Collaborative Customer Relationship Management, 2004 Taking CRM to the Next Level
Coordonnateurs : Kracklauer Alexander H., Mills D. Quinn, Seifert Dirk
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
With case studies written by leading experts of top companies (e.g. McKinsey, Procter & Gamble)
The reader will learn how to improve his sales, optimize his marketing spendings and his marketing efficiency
The editors are from Harvard Business School
Includes supplementary material: sn.pub/extras
Date de parution : 11-2010
Ouvrage de 276 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 52,74 €
Ajouter au panierDate de parution : 08-2003
Ouvrage de 276 p.
15.5x23.5 cm