CIM Revision Cards: Delivering Customer Value
Auteur : Donnelly Ray
Date de parution : 11-2017
10.5x14.8 cm
Date de parution : 08-2009
Thème de CIM Revision Cards: Delivering Customer Value :
Mots-clés :
syllabus; reference; key; channel; members; marketing; mix; service; level; agreements; Managing Channel Relationships; High Medium Low High Medium; BCG Matrix; Marketing Mix Commentary; Full Service Agency; Syllabus Reference; CIM; MARKETING COMMUNICATIONS STRATEGY; Media Considerations; Reinventing Business Processes; KAM; Mis; Key Accounts; International Pricing Decision; Effective Product Management; Product Pricing Strategies; Main Marketing Tools; Apply Performance Monitoring; Rev; Organisations Product Portfolio; NPD Process; Channel Members; Service Level Agreements; Emerging Channels; Marketing Communications Plan