Chinese Animation, Creative Industries, and Digital Culture Routledge Culture, Society, Business in East Asia Series

This book explores the development of the Chinese animation film industry from the beginning of China?s reform process up to the present. It discusses above all the relationship between the communist state?s policies to stimulate "creative industries", concepts of creativity and aesthetics, and the creation and maintenance , through changing circumstances, of a national style by Chinese animators. The book also examines the relationship between Chinese animation, changing technologies including the rise first of television and then of digital media, and youth culture, demonstrating the importance of Chinese animation in Chinese youth culture in the digital age.

1. Introduction

2. Catachresisand Metaphor in Theorizing Chinese Animation

3. The State, Animation Spectatorship, and Cultural Dislocation in the Reform Era

4.New Image, Old Discourse: the Post-Meishu Reorientation

5.The Everyday Practice of I-Generation in Cyberspace: Flash Empire and Chinese Shanke

6. Resistance as Hegemony: The Coming Age of Chinese Independent Animation

7. Conclusion

Weihua Wu is a Professor of Media Studies in the Faculty of Journalism and Communication at the Communication University of China.

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