Celebrity Capitalism and the Making of Fame

It is a truism to suggest that celebrity pervades all areas of life today. The growth and expansion of celebrity culture in recent years has been accompanied by an explosion of studies of the social function of celebrity and investigations into the fascination of specific celebrities. And yet fundamental questions about what the system of celebrity means for our society have yet to be resolved:

Is celebrity a democratization of fame or a powerful hierarchy built on exclusion? Is celebrity created through public demand or is it manufactured? Is the growth of celebrity a harmful dumbing down of culture or an expansion of the public sphere? Why has celebrity come to have such prominence in today?s expanding media?

Milly Williamson unpacks these questions for students and researchers alike, re-examining some of the accepted explanations for celebrity culture. The book questions assumptions about the inevitability of the growth of celebrity culture, instead explaining how environments were created in which celebrity output flourished. It provides a compelling new history of the development of celebrity (both long-term and recent) which highlights the relationship between the economic function of celebrity in various media and entertainment industries and its changing social meanings and patterns of consumption.

Contents
Acknowledgements
Chapter One: What is Celebrity? The Changing Character of Fame
Chapter Two: Celebrity and the Theatre: modernity and commercial culture
Chapter Three: Celebrity and the industrialisation of cultural production: the case of the mass press and the cinema
Chapter Four: Celebrity and News
Chapter Five: Ordinary Celebrity
Chapter Six: Social media and celebrity: the internet of �self�
Conclusion
Notes
References
Index

Undergraduates of 2nd year upwards, taking courses specifically on celebrity, or studying celebrity within a broader course in media and cultural studies, popular culture or sociology of culture.

Milly Williamson is a senior lecturer in Film and Television Studies at Brunel University. She has published work on television fan cultures, television celebrity, horror, gender and consumption.