Tales from the Marketplace Stories of Revolution, Reinvention and Renewal
Auteur : Piercy Nigel F.
Part I Stories and Strategies; Chapter 1 CHAPTER 1 Why a book of stories for managers?; Chapter 2; Part II Stories of Revolution and Reinvention; Chapter 3 CHAPTER 3 British Airways; Chapter 4; Chapter 5 CHAPTER 5 New marketing channels; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Part III Stories of Obsolescence and Renewal; Chapter 10 CHAPTER 10 M& S; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 15; Chapter 16; Part IV Reflections on the Stories; Chapter 17 CHAPTER 17 Commentaries; Chapter 18 CHAPTER 18 Final thoughts … for now Index;
Date de parution : 08-2017
15.6x23.4 cm
Thème de Tales from the Marketplace :
Mots-clés :
cardiff; business; school; sunday; financial; times; university; direct; selling; daily; UK Regional City; UK Consumer; Air Miles; Ford Mondeo; UK Price; UK Market; BT's Share; Business Processes; Cabin Crew; Ceo; Chief Operating Officer; Ceo Position; Tim Waterstone; Direct Business Model; MCI; Skoda Cars; Competitive Box; EMI; Body Shop; Ward White; UK Sale; Ceo Role; UK Operation; Simon Marks; Boots Company