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Business communication: (with cd) (2nd Ed.) (with CD)

Langue : Anglais

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Couverture de l’ouvrage Business communication: (with cd)
The second edition of Business Communication has been updated with one two new chapters, new sections, new figures and photographs, and appendices. The text material has been restructured to focus on the changes since the last edition. It is now divided into four parts and has 21 chapters. Beginning with an introduction to the principles of business communication, the book discusses the written aspect of business communication. The third part concentrates on developing oral skills for business and finally the fourth part analyses specific communication needs. It provides in-depth coverage of the core components of business communication: oral communication, written communication, and group and persuasive communication.
Part I: Understanding Business Communication. 1. Nature and Scope of Communication. 1. Non-verbal Communication. 1. Cross-cultural communication (new chapter). 1. Technology-enabled Business Communication. Part II: Writing Business Messages and Documents. 1. Business writing. 1. Business Correspondence. 1. Instructions. 1. Business Reports and Proposals. 1. Career building and Resume writing (new chapter). Part III: Developing Oral Communication Skills for Business. 1. Effective Listening. 1. Business Presentations and Public Speaking. 1. Conversations. 1. Interviews. 1. Meetings and Conferences. 1. Group Discussions and Team Presentations. 1. Team Briefing. Part IV: Understanding Specific Communication Needs. 1. Communication across Functional Areas. 1. Corporate Communication. 1. Persuasive Strategies in Business Communication. 1. Ethics in Business Communication. 1. Business Communication Aids. Appendices. Transitional words and phrases. Action words. Interview questions. Common usage errors. Commonly misspelt words. British and American vocabulary. Index.
Meenakshi Raman, Group Leader, Humanities And Management, at the BITS Pilani, Goa campus has several years of teaching experience and has taught English and communication at various levels. She has co-authored three other books in the area of communication and has several articles to her credit. Prakash Singh is Assistant Professor, Indian Institute of Management, Lucknow and was formerly a faculty member at BITS Pilani. He has several years of experience in teaching courses at the postgraduate level and also conducts training programmes for managers and other professionals.

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Ouvrage de 640 p.

18.7x24.2 cm

Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).

23,99 €

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