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Business: a changing world with student cd and olc (5th ed )

Langue : Anglais

Auteurs :

Business: A Changing World by Ferrell/Hirt/Ferrell is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike competing books, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.
Part One:Business in a Changing World Chapter 1:The Dynamics of Business and Economics Chapter 2:Business Ethics and Social Responsibility Appendix AThe Legal and Regulatory Environment Chapter 3:Business in a Borderless World Chapter 4:Managing Information Technology and E-Business Role-Play Exercise: National Farm & Garden, Inc. Part Two:Starting and Growing a Business Chapter 5:Options for Organizing Business Chapter 6:Small Business, Entrepreneurship, and Franchising Appendix BThe Business Plan Role-Play Exercise: Human Response, Inc. Part Three:Managing for Quality and Competitiveness Chapter 7:The Nature of Management Chapter 8:Organization, Teamwork, and Communication Chapter 9:Production and Operations Management Role-Playing Exercise: McDougal Aircraft Company Part Four:Creating the Human Resource Advantage Chapter 10:Motivating the Work Force Chapter 11:Managing Human Resources Appendix CPersonal Career Plan Role-Play Exercise: eQuality Assured Part Five:Marketing: Developing Relationships Chapter 12:Customer-Driven Marketing Chapter 13:Dimensions of Marketing Strategy Role-Play Exercise: Part Six:Financing the Enterprise Chapter 14:Accounting and Financial Statements Chapter 15:Money and the Financial System Chapter 16:Financial Management and Securities Markets Appendix DPersonal Financial Planning Role-Play Exercise: Dana Fashion Designs, Inc.

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19.3x25.1 cm

Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).

Prix indicatif 51,18 €

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