Brandjack, 2014 How your reputation is at risk from brand pirates and what to do about it
First book to analysis the crises trend on social media, highlighting the huge dangers others ignore
Includes recommendations to protect your brand with memorable take-away bullet points at the end of every chapter
Authoritative research and highly accessible through author easy to read narrative approach
Date de parution : 05-2014
Ouvrage de 307 p.
14x21.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 40,08 €
Ajouter au panierThème de Brandjack :
Mots-clés :
branding; brand identity; social media; crisis management; crisis communication; brand; communication; Image; reputation