Big Data The Business Proposition

Big Data: The Business Proposition gives business professionals the knowledge and insight they need to create business value by applying the capabilities of big data technology to the opportunities and challenges of their businesses in ways that are appropriate to the existing resources and strategic potential of their business units and IT shops. In particular, this book teaches you what you need to understand about the tools of big data technology in order to deploy them strategically to achieve business value. These tools include not only those of the MapReduce/Hadoop ecosystems, but also new technologies for the compression,analysis, and interactive visualization of big data which are boosting the power of business analytics.

Authors Belanger and Pittenger—

Chapter 1. The Data Revolution in Business: Getting Your Head in the Game

Most books on big data are tactical in nature. This book is strategic: it gives you, the business professional, the knowledge and insight you need to create business value by  applying big data technology capabilities to the opportunities and challenges that are unique to your business in ways that are appropriate to the existing resources and strategic potential of your business unit and IT shop.

Chapter 2. Big Data Technology: Scoping the Business Landscape

Fundamental to the evolution of big data is the ongoing development of new tools adequate to process and integrate data in its present scale, volume,  and variety.  Some of these tools, such as MapReduce and Hadoop, are well known, broadly adopted, and extensively developed to support ecosystems and stacks of complementary tools. Others—