Beyond Instruction Comprehensive Program Planning for Business and Education

Save time, money, and effort by planning your adult learning programs like a pro. This book outlines a systematic planning process for directors of learning
in business and education and offers comprehensive, hands-on guidance for the full range of planning tasks.

Preface.

The Authors.

CONCEPTUAL FOUNDATIONS.

The Meaning of Program Planning.

The Context for Comprehensive Program Planning.

EXERCISING PROFESSIONAL RESPONSIBILITY.

Working Effectively.

Magnifying the Roles of the Program Planner.

Articulating a Working Philosophy of Program Planning.

Enacting a Sense of Ethical Responsibility.

ENGAGING RELEVANT CONTEXTS.

Appraising the Organization's External Environment.

Appraising the Organization's Internal Environment.

Accommodating Participant Characteristics.

Assessing Needs and Negotiating Stakeholders' Interests.

DESIGNING THE PROGRAM.

Setting Goals and Objectives.

Determining Program Success.

Formulating the Instructional Design.

Designating Learning Procedures.

MANAGING ADMINISTRATIVE ASPECTS.

Recruiting and Retaining Program Participants.

Promoting and Marketing Programs.

Budgeting and Financing Programs.

Selecting, Supervising, Evaluating, and Developing Instructors.

Afterword.

Appendix One: Program Planning for Lifelong Education Competency Self-Assessment Form.

Appendix Two: Guidelines for Developing and Implementing a Code of Ethics for Adult Educators.

References.

Index.

WILLIAM J. ROTHWELL is associate professor in The Department of Adult Education, Instructional Systems, and Workforce Education and Development at The Pennsylvania State University. He is the coauthor of Improving On-the-Job Training (1994) and Mastering the Instructional Design Process (1992), both from Jossey-Bass. PETER S. COOKSON is a professor at the Centre for Distance Education at Athabasca University in Alberta, Canada. He is the editor of Recruiting and Retaining Adult Students (Jossey-Bass, 1989).