Applied Discourse Analysis, Softcover reprint of the original 1st ed. 2016 Popular Culture, Media, and Everyday Life

Introduction: Li’l Abner and Critical Multimodal Discourse Analysis

PART I: COMMUNICATION

1. Communication: What Objects Tell Us

2. Language: Speed Dating

3. Metaphor: Love is a Game

4. Words: Freud on Dreams

5. Images: Advertising

6. Signs: Fashion

PART II: TEXTS

7. Narratives: Fairy Tales

8. Texts: Hamlet

9. Myths: The Myth Model

10. Genres: Uses and Gratifications

11. Humor: Jokes

12. Intertextuality: Parody

PART III: CONCEPTS

13. Rituals: Smoking

14. Lifestyles: Grid-Group Theory

15. Sacred and Profane: Department Stores and Cathedrals

16. Ideology: The Prisoner

17. Culture: Identity

18. Nobrow Culture: The Maltese Falcon

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.