Advocacy from A to Z A to Z Series
Auteurs : Blackburn Robert, Blackburn Barbara R., Williamson Ronald
In today?s educational climate, advocacy is a critical part of any teacher or leader?s job. Advocacy From A to Z unpacks the difficult task of understanding the movers and shakers?including teachers, parents, the union, legislatures, and policy makers?that impact your school, affect your students, and shape policy. Organized into 26 chapters?one for each letter of the alphabet?this book provides school-based examples and specific strategies needed to be a successful advocate for education. Advocacy begins at the local level, and the newest book in the A to Z series helps educational leaders navigate, plan, and shape their message to the right people at the right time. Now you can find your voice and become an active advocate to help your students succeed.
Contents
eResources
Acknowledgments
Meet the Authors
Introduction
A – Advocacy: What and Why?
B – Building Blocks of Lobbying
C – Communication Skills
D – Designing An Advocacy Plan
E – Engaging through Technology
F – Framing Your Message
G – Gaining Support with Limited Resources
H –Handling the Media
I – Internal and External Stakeholders
J – Juggling Information – Frank Buck
K – Keys to Social Media
L – Local Advocacy is Foundational
M – Motivating Those Around You
N – Networking
O – Overcoming Objections
P – Public Relations 101
Q – Quality Relationships
R – Resistance to Change
S – Successful Negotiations
T – Time: Friend or Foe? – Frank Buck
U – Up-to-Date on the Issues
V – Vision: Personal and Shared
W – Working with Local, State, and National Governance
X – Pitfalls to Avoid
Y – Your Turn
Z – Zeroing In on the Essentials
Bibliography
Appendix
Dr. Robert Blackburn has been a lifelong educator. After teaching in public schools and earning his doctorate, he became a professor at Louisiana College and Gardner-Webb University. Before his retirement, he was active in the area of health education, particularly in the movement for Smoke Free Schools in North Carolina and drug abuse prevention. He received the National Association of Local Boards of Health's (NALBOH) Everett I. Hageman Award for his outstanding leadership on a local board of health, as well as commitment to and enthusiasm for local public health.
Dr. Barbara R. Blackburn is the bestselling author of 17 books and is a sought-after consultant. She was an award-winning professor at Winthrop University and has taught students of all ages. Barbara was named as one of the Top 30 Education Gurus in the world for 2017 by Global Gurus.
Dr. Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He is a former principal, central office administrator, and executive director of the National Middle School Association (now AMLE).
Date de parution : 11-2017
17.8x25.4 cm
Date de parution : 11-2017
17.8x25.4 cm
Thème d’Advocacy from A to Z :
Mots-clés :
Smart Phones; Low GPA; Fence Sitters; National School Public Relations Association; PTO; Pew Research Center’s Internet; Key Communicator Network; Nonmaterial Costs; Public Relations Activities; High Quality Educational Program; School Facebook Page; Promote College Readiness; High Intensity Classes; Frank Buck; Professional Development; Corporate Twitter Account; Stem Program; Elevator Talk; Smart Goal; School Improvement Team; Indirect Stakeholders; Burn Bridges; Advocacy Plan; Current Projects Folder; Math Initiative; school-family parternship; school-community partnership; school law; teacher evaluation; education politices; effective leadership; school leadership; student achievement; stakeholders; PTA; teacher unions; unions; local politics; state policy; negotiating; PR; public relations; networking; governance; social media; communication; lobbying; the principalship; Barbara Blackburn; Advocacy From A to Z; Robert Blackburn; Ronald Williamson; Barbara R; Blackburn