Advertising Worldwide, 2001 Advertising Conditions in Selected Countries
Langue : Anglais
Coordonnateur : Kloss Ingomar
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
The Impact of Culture on Advertising.- Advertising in Australia.- Advertising in Belgium.- Advertising in Finland.- Advertising in France.- Advertising in Germany.- Advertising in India.- Advertising in Japan.- Advertising in Russia.- Advertising in South Africa.- Advertising in Taiwan.- Advertising in the USA.- The Authors.
Comprehensive information on advertising conditions in twelve countries of the world
Date de parution : 10-2012
Ouvrage de 294 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 52,74 €
Ajouter au panierDate de parution : 11-2000
Ouvrage de 294 p.
15.5x23.5 cm
Thèmes d’Advertising Worldwide :
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