Advanced Trends in ICT for Innovative Business Management

This book contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics.

The book is based on articles from ICCMIT?20, extending their approach to specific chapters. The chapters cover issues such as financial management, technological upgrades, Industry 4.0 and the trend towards sustainable development. It utilizes examples of technologically advanced enterprises developing under Industry 4.0 assumptions at the stage of digital transformation, which integrate digital technologies and business processes.

In addition, this book discusses issues related to cyber risk management and the implementation of a number of safeguards for digitized enterprises. Enterprises that orient themselves towards technological innovations find that they can reach customers faster, are more effectively managed and can achieve a competitive advantage over other businesses. This book will be a great aid to professionals in such companies, both in IT departments and in the management team.

Preface. Editors. Contributors. 1 Investments in ICT software and equipment in the process of digital transformation of European Union enterprises. 2 The use of information and communication technologies in small and medium-sized enterprises in Poland. 3 Approach to the voice control of IoT objects in “smart house” systems. 4 ICT as a component of the internationalization strategy of the enterprise. 5 Automation of forming complex advertising products. 6 Digital agriculture innovation: Trends and opportunities. 7 Relevance of the completeness meter of transport services. 8 Innovative and investment direction of farming enterprise development. 9 Information technologies as support for knowledge management. 10 Information technologies for the industrial management of objects in an innovative economy under conditions of instability and development of Industry 4.0. 11 The role of organic brand in the development of farmers’ association: Evidence from Ukraine. 12 Economic security management: Innovative leadership. 13 The impact of social media communication on the company’s reputation. 14 Higher education as a development actor: The case of Morocco. 15 Extra-financial assessment of the immaterial capital (Case of large service company). 16 Research of classification approaches of digital marketing tools for industrial enterprises. 17 Innovations in internet marketing of enterprises in Ukraine on the example of biological products manufacturers. 18 Cultural aspects of compulsive buying in emerging economies: The Moroccan case. Index.