Address Practice As Social Action, 1st ed. 2015 European Perspectives

Introduction; Catrin Norrby and Camilla Wide 1. Negotiating Address in a Pluricentric Language: Dutch/Flemish; Roel Vismans 2. Communities of Addressing Practice? Address in Internet Forums Based in German-speaking Countries; Heinz L. Kretzenbacher and Doris Schüpbach 3. At the Cinema: The Swedish 'du-reform' in Advertising Films; Maria Fremer 4. Address and Interpersonal Relationships in Finland-Swedish and Sweden-Swedish Service Encounters; Catrin Norrby, Camilla Wide, Jenny Nilsson and Jan Lindström 5. First Names at Starbucks: A Clash of Cultures?; Johanna Isosävi and Hanna Lappalainen 6. Address in Italian Academic Interactions: The Power of Distance and (Non)-Reciprocity; Maicol Formentelli and John Hajek The Last Word on Address; Jane Warren

Catrin Norrby, Stockholm University in Sweden Camilla Wide, University of Turku, Finland Maicol Formentelli, University of Eastern Piedmont, Italy Maria Fremer, University of Helsinki, Finland John Hajek, University of Melbourne, Australia Johanna Isosävi, University of Turku, Finland Heinz L. Kretzenbacher, University of Melbourne, Australia Hanna Lappalainen, University of Helsinki, Finland Jan Lindström, University of Helsinki, Finland Jenny Nilsson, Institute for Language and Folklore, Gothenburg, Sweden Doris Schüpbach, University of Melbourne, Australia Roel Vismans, University of Sheffield, UK Jane Warren, University of Melbourne, Australia ?