Lavoisier S.A.S.
14 rue de Provigny
94236 Cachan cedex
FRANCE

Heures d'ouverture 08h30-12h30/13h30-17h30
Tél.: +33 (0)1 47 40 67 00
Fax: +33 (0)1 47 40 67 02


Url canonique : www.lavoisier.fr/livre/autre/90-great-publicity-ideas-for-nonprofits/stevenson/descriptif_3198971
Url courte ou permalien : www.lavoisier.fr/livre/notice.asp?ouvrage=3198971

90 Great Publicity Ideas for Nonprofits (2nd Ed.) Nonprofit Communications Report Series

Langue : Anglais

Coordonnateur : Stevenson Scott C.

Couverture de l’ouvrage 90 Great Publicity Ideas for Nonprofits

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization?s reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

 

Important topics covered include:

  • Newsworthy events
  • Organizational branding
  • Radio pitches
  • Collaboration
  • Outdoor advertising
  • Using well known faces
  • Editorials
  • Effective communications
  • Press releases and media blogs
  • Online press kits
  • Community profiles
  • Twitter
  • Special events
  • Marketing campaigns
  • Radio and TV exposure

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of 90 Great Publicity Ideas for Nonprofits, 2nd Edition, published by Wiley.

Date de parution :

Ouvrage de 52 p.

21.6x27.9 cm

Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).

67,68 €

Ajouter au panier