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Packaging research in food product design and development

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Packaging research in food product design and development
Food Packaging Research and Consumer Response is the first book to comprehensively address the issues of graphics design and visual concepts from both basic research and applied points of view. Positioning the book specifically for foods and beverages to maintain a focus on a coherent set of topics, lead author Moskowitz and his colleagues present information in two ways. First, current knowledge is described through a search of the literature for graphics and package research in the food industry, with commentary and synthesis provided by the authors. Next, new knowledge from experimentation is presented and discussed based on new studies of how consumers perceive package designs and how best to optimize these designs. Combining 'how to' business methodology with a detailed treatment of the different facets of concept research, this book represents a unique contribution to business applications in food and consumer research methods.
Part I Methods, materials, mind sets

Chapter 01 A practitioners guide to research or what you should know

Chapter 02 Consumer packaging: Important functionally, but not attitudinally

Chapter 03 Starting at the beginning: Experimenting to discover what shape 'wins

Chapter 04 Patterns in packages: Learning from many packages and many attributes

Chapter 05 A gentle introduction to the world of systematics

Chapter 06 Identify what works by letting the competition do the work

Chapter 07 Psychophysics and the issue of price/value

Part II Ideas and inspirations

Chapter 08 Idea factories: Where do packaging (and other) ideas come from?

Chapter 09 Defining the new package: Specifying the package at the concept level

Chapter 10 What should my package say?

Chapter 11 What concepts tell us versus what packages tell us for the same product Case history Pretzels

Chapter 12 'Closing in on the container

Chapter 13 Action & reality: Using video for the package experience

Part III Health and hope

Chapter 14 Do labels make a difference?

Chapter 15 Understanding Nutrition Labeling Case study ice cream

Chapter 16 Healthy pasta: Nutritional labeling & the role of messages

Part IV Emotions and experience

Chapter 17 Emotions and package design coffee

Chapter 18 Beyond the stimulus to the 'experience

Chapter 19 Homo economicus rears its head

Chapter 20 Which should I choose Packages on the shelf

Part V Temptations of technology

Chapter 21 Response time

Chapter 22 Combining eye tracking with experimental design

Chapter 23 Taking stock

Date de parution :

Ouvrage de 264 p.

Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).

Prix indicatif 192,07 €

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