Design & technology of packaging decoration for the consumer market (Sheffield packaging technology vol 1)

This practical handbook, written by a team of experienced industrialists and those involved in relevant, applied research, details and discusses the printing technologies and decoration formats used on the mainstream structural packaging that is found in consumer markets worldwide. The emphasis is on the technology. For packaging technologists and those involved in the design and development of packaging. It will also be of interest to those involved in specifying or purchasing the decoration of packaging.

Technical and commerical considerations, The printing process, Linking lithography to packaging decoration formats, Linking rotogravure printing to packaging decoration formats, Linking flexographic printing to packaging decoration formats, Linking screen printing to packaging decoration formats, Design and manufacture of labels and sleeves, Application of labels and sleeves, Direct printing / decoration on metal, Direct printing on glass, Selecting suitable decoration formats, Graphic design and the launch process, Labelling legislation and barcoding, Future decoration systems, References, Index.