E-business and e-commerce management
Langue : Anglais
Auteur : CHAFFEY Dave
INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index.
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index.
Date de parution : 06-2009
Ouvrage de 800 p.
19.5x26.5 cm
Thèmes d’E-business and e-commerce management :
© 2024 LAVOISIER S.A.S.
Ces ouvrages sont susceptibles de vous intéresser
E-Commerce, E-Business and E-Service 208,65 €
