Gaining and sustaining competitive advantage (3rd Ed.)
Auteur : BARNEY Jay
PART I : The Logic of Strategic Analysis
Chapter 1. Introduction: What is Strategy?
Chapter 2. Firm Performance and Competitive Advantage
Chapter 3. Evaluating Environmental Threats
Chapter 4. Evaluating Environmental Opportunities
PART II: Business Strategies
Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-based View
Chapter 6. Cost Leadership
Chapter 7. Product Differentiation
Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9. Tacit Collusion: Cooperation to Reduce Competition
PART III: Corporate Strategies
Chapter 10. Vertical Integration Strategies
Chapter 11. Diversification Strategies
Chapter 12. Implementing Corporate Diversification
Chapter 13. Cooperative Strategies: Strategic Alliances
Chapter 14. Merger and Acquisition Strategies
Chapter 15. International Strategies
Date de parution : 12-2007
Ouvrage de 592 p.
Ancienne édition