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Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).Ajouter au panier le livre de SMITH Bud E., WILLIAMS Ryan
Boost your bottom line with your $25 Google AdWords gift card * see inside
Google has a pocketful of tools to help your organization flourish, and they"re available at little or no cost. This hefty book covers Google Apps, Google Maps, cool search functions, security tools, and Google Analytics, and includes a $25 gift card you can use to get started with Google AdWords. How can you lose?
Search tools * searching made Google a household word, who better to help you be sure your business shows up when customers search?
Google Maps and Google Base * provide directions to your business, reviews, access to products and services, and even coupons online
Google Sites * here"s how to buy a site name, create your Web site, and keep it growing with your business
Super site tools * use Google Docs, Checkout, and other tools to give your site all the e-commerce features
Ads and Analytics * just what it takes to track traffic and get advertisers
Security * choose tools to keep your e-mail, servers, computers, and files safe
Gadgetry * add value to your site and apps with gadgets
Open the book and find:
What you should have on your Start page
Google tool tips
Secrets for safer e-mail and instant messaging
How to go mobile with Google
Advice on using coupons effectively
Tips for creating gadgets that promote your business
Your Google AdWords gift card worth $25!
Book I: Google Apps.
Chapter 1: Getting Started with Google Apps.
Chapter 2: Making Gmail Work for Your Business.
Chapter 3: Be More Productive with Google Calendar.
Chapter 4: Collaborating with Google Docs.
Chapter 5: Sharing Information with Google Sites.
Chapter 6: Creating Your Corporate Start Page.
Book II: Google Search Tools for Business.
Chapter 1: A Smart Tour of Google Search
Chapter 2: How Google Search Works.
Chapter 3: Understanding How Your Customers Use Google.
Chapter 4: Search Engine Optimization Basics.
Chapter 5: Adding Google Search to Your Site.
Book III: Highlighting Your Business.
Chapter 1: Standing Out on Google Maps.
Chapter 2: Listing in Google Maps Local Business Center.
Chapter 3: Attracting Customers with Google Coupons.
Chapter 4: Showcasing Your Stuff with Google Base.
Chapter 5: Feeding Your Products to Google Product Search.
Book IV: Creating a Web Site with Google Sites.
Chapter 1: Domain Names for Existing Businesses.
Chapter 2: Domain Names for New Companies and More.
Chapter 3: Buying a Domain Name.
Chapter 4: A Tour of Google Sites.
Chapter 5: Creating a Search-Friendly Site.
Chapter 6: Creating a Google Site.
Chapter 7: Editing a Google Site.
Book V: Google Tools for Your Site.
Chapter 1: Adding Google Documents to Your Web Site.
Chapter 2: Adding Google Media to Your Web Site.
Chapter 3: Adding Google Gadgets to Your Web Site.
Chapter 4: E-Commerce with Google Checkout.
Chapter 5: Adding a Blog with Blogger.
Book VI: Google Ads and Analytics.
Chapter 1: Introducing Google Ads.
Chapter 2: Creating Your First Google Ads.
Chapter 3: Selling More with Google Analysis Tools.
Chapter 4: Maximizing Your Site and Your AdWords Ads.
Book VII: Securing Business Information.
Chapter 1: Is Security Really That Important?
Chapter 2: Securing E-Mail.
Chapter 3: Avoiding Web and IM Security Risks.
Book VIII: Getting Noticed with Gadgets.
Chapter 1: Introduction to Google Gadgets.
Chapter 2: Creating Your First Google Gadgets.
Chapter 3: Creating Applications for Social Networks.
Chapter 4: Google Chrome and Gears.
Chapter 5: Going Mobile with Google.