Principles of microeconomics

This books aims to teach introductory students the basic concepts of economics without overwhelming them with details. Material is presented in an intuitive way that avoids excessive maths. The authors introduce a well-articulated short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they have learned. The text engages students by repeated application of a short list of core principles.* New ideas are introduced in the context of simple examples, followed by applications showing how they work in familiar settings.* The material gives students insight into their own, everyday social behaviour.*