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Recherche sur le thème Organisation commerciale : commerce, vente, distribution :
Nous trouvons 1529 ouvrages correspondant à Organisation commerciale : commerce, vente, distribution
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples...
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples...
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with...
To meet the challenge of closing the gap between academic research and industry practice, we now need a step change in how the business school and the business scholar engages with business. This...
To meet the challenge of closing the gap between academic research and industry practice, we now need a step change in how the business school and the business scholar engages with business. This...
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in...
Transform your ecommerce ideas into profitable reality with this page-turning new handbook. You?ve probably heard that online stores and ecommerce just had their best year in history. But have you...
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions...
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions...
Rapid digitalization and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world ? the...
Your easy-to-follow guide to the world?s leading cloud-based CRM softwareSalesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and...
Automate your Customer Success efforts to reduce churn and increase profitsIn Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital...
Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right...
Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right...
This book looks at different perspectives on finance and the adoption of digital tools in business.. The book discusses key issues of business organisation as well as its management focusing on...
Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the...
At a time when consulting has increasingly come under scrutiny by governments and communities, Professional Management Consulting: A Guide for New and Emerging Consultants redefines ?management...
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in...
This textbook discusses supply chain management and provides comprehensive overview of all the key activities and issues of supply chain and logistics functions as an integrated discipline...