Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed 1999

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Langue : Anglais
Couverture de l'ouvrage Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed 1999

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Ouvrage 674 p. · 28.4x22.3 cm · Relié

Résumé d'Advertising, promotion & supplemental aspects of...

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.