Services marketing
Langue : Anglais
Auteurs : ZEITHAML Valarie A., BITNER Mary Jo, GREMLER Dwayne D.
Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Date de parution : 04-2012
Ouvrage de 704 p.
Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).
Prix indicatif 182,63 €
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