Marketing strategy (paper)

Auteur :

Langue : Anglais

Thème de Marketing strategy (paper)

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Date de parution :
Ouvrage 448 p. · 25.2x20.3 cm · Broché

Résumé de Marketing strategy (paper)

This book is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps readers develop a customer-oriented market strategy and market plan.

Sommaire de Marketing strategy (paper)

Strategic market planning. Developing the marketing plan. Environmental analysis. Swot : the analysis of strengths, weaknesses, opportunities and threats. Mission, goals, and objectives. Marketing strategy decisions. Selecting and developing the marketing strategy. Marketing implementation. Financial assessment and marketing control. Social, electronic, and global considerations in strategic market planning.

Lectorat de Marketing strategy (paper)

Lecturers, students, practitioners