CIM Coursebook 06/07 Marketing Fundamentals
Auteur : Withey Frank
Date de parution : 07-2017
21x29.7 cm
Date de parution : 06-2006
Ouvrage de 394 p.
Thème de CIM Coursebook 06/07 Marketing Fundamentals :
Mots-clés :
mix; debriefing; activity; plan; previous; examination; question; orientation; b2b; marketers; Marketing Mix; Debriefing Activity; AIDA; Customer Care Programmes; Marketing Planning Process; Marketing Planning; CRM System; Personal Selling; Marketing Mix Tools; Marketing Audit; Promotional Mix; Relationship Marketing; Marketing Mix Elements; Previous Examination Question; Direct Marketing; Physical Distribution System; Party Selling; Mobile Marketing; Marketing Channel; Marketing Evaluation; Customer Care; Senior Examiner; FMCG Market; Promotional Tools; B2b Markets