Bootstrapping (1st ed )

Preface

PART I:    The Art of Bootstrapping

CHAPTER 1:  INTRODUCTION TO BOOTSTRAPPING
CHAPTER 2:  THE ESSENTIALS OF BOOTSTRAPPING

PART II:  BOOTSTRAPPING TECHNIQUES

CHAPTER 3:  BOOTSTRAPPING KEY FIXED COSTS:  OVERHEAD AND CAPITAL PURCHASES
CHAPTER 4:  STAFFING AND HUMAN RESOURCE BOOTSTRAPPING
CHAPTER 5:  BOOTSTRAPPING THROUGH EFFICIENT PROCESSES
CHAPTER 6:  BOOTSTRAP MARKETING: The Start-up Venture
CHAPTER 7:  BOOTSTRAP MARKETING: The Growing Venture

PART III:    MANAGING A BOOSTRAPPED BUSINESS

CHAPTER 8:  START-UP FINANCING AND DAY-TO-DAY CASH FLOW MANAGEMENT IN A BOOTSTRAPPED BUSINESS
CHAPTER 9:  CREATING AND SUSTAINING A BOOTSTRAP CULTURE

INDEX